Place Branding, Mobile App & Wayfinding
The focus of this project was to encourage Capetonians to visit Newlands Forest on multiple occasions, each time travelling a bit deeper into the forest or higher up the slopes of Table Mountain.
Project Overview
The idea is to create a way for people of all fitness levels and hiking skill levels to enjoy this area of nature while feeling safe and comfortable. The forest has a multitude of routes on offer, which are unmarked on foot, that are waiting to be discovered and appreciated by Cape Town’s nature lovers.
All Newlands Forest needs is an improved wayfinding system that will promote deeper exploration into the forest to safely discover all its hidden gems.
I designed a brand identity, mobile app focused on navigation and safety & wayfinding such as signage for the forest.
Icon Logo with Explanation of Elements
Indigenous plants and other elements used to create the unique logo for the brand.
Live View of the Navigation Mobile App
During navigation of routes in the forest, users can access “live view”.
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